Gwashé (Ngwa - Sheuh) is a patrimonial designation originated from the western region (Bamiliké) of Cameroon, West Africa specifically from a village called Bamena.

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In the not so distant past, identifying family members in the Bamiliké society was complicated because children did not bear their father’s name, unlike nowadays. As a result a patronymic introduction was created to trace lineages. This  took into consideration the family genealogy and the gender of its bearer. It traced a child to his or her village of origin via his or her parent. The name Gwashé is one of such names. This name was attributed to the owner of the brand Gwashé as a female child, and it links her to her paternal parent.

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As a brand, our aim is to elevate the perception of the African culture but most importantly, introduce the rich and diversified Cameroonian culture to the world. Our label is focused on delivering a mix of authentic, original cultural touches with a westernize twist. Our products are made from African materials and/or ideas and these are conceptualized and interpreted into contemporary designs. Each design or outfit is meant to make you feel stylish, comfortable and unique.

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